General | 02. August 2023 DIAMANT establishes joint venture in Indonesia: Starting signal for expansion into Southeast Asia’s most dynamic growth market
After several years of careful preparation, DIAMANT Polymer GmbH has set an important milestone in its company history. The newly founded joint venture P.T. DIAMANT Polymer Indonesia is to be the bridgehead for further expansion in Southeast Asia – one of the fastest growing economic regions in the world. In addition to pure product distribution, which has already been running successfully for several years via a commercial agency, Diamant Managing Director Carsten Kunde is pursuing further ambitious plans: “We want to set up an extensive warehouse and partial production or filling of the locally particularly sought-after products in Indonesia in the near future.”
With annual growth rates of up to six percent, the Indonesian economy is one of the fastest expanding in the world. This made the market interesting for DIAMANT Polymer GmbH years ago. The first meeting with the current DIAMANT business partner in Indonesia, Mr. Febian LiliPaly, already took place in February 2014 in Singapore.
The beginning of the successful cooperation was marked by the establishment of a commercial agency with Mr. LiliPaly’s company, PT. Pancaran Karya Anugrah – PANCAKA. Carsten Kunde fondly remembers that “after only three years we could see that our joint business, with initially one employee, had potential. Sales developed as impressively as our relationship of trust.”
The impetus for the further expansion of the Indonesia business and a closer partnership came from Febian LiliPaly himself. With his concept for a DIAMANT-HUB Indonesia, he presented a vision that was enthusiastically received in Mönchengladbach. Before the implementation, the company succession in Germany had to be settled first. Also, the planned relocation of production in Germany left little room for a faster implementation of this concept.
In the middle of the year 2023, Carsten Kunde and Febian LiliPaly can finally announce the closing of the deal. The newly founded joint venture will operate under the name P.T. DIAMANT Polymer Indonesia. The financial commitment of the German parent company includes the lease of 200 square meters of new office and warehouse space in East Jakarta – ten minutes away from the Jakarta International Sea-Port. This has laid the foundation for the next stage of growth. In addition to pure product sales, this is to include an extensive warehouse and the partial production or filling of products that are in particularly high demand locally. The four-strong sales team is to be strengthened by two additional employees by the end of 2023.
Carsten Kunde has high hopes for the further “dynamic development of our Indonesian business. With our innovative polymer systems, we also want to set new standards and maintain values in Southeast Asia.”
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